In the most basic terms, this Style takes the place of a photo retouching tool, allowing you to infuse life into a photo with low contrast and flat lighting. Bright + Airy subtly bumps up the contrast and exposure by adjusting levels while maintaining soft, realistic lighting and focus that flatters the subject. This style adds a full range of color to a grayed out image. What is the payoff? Oh, just the most flattering portraits and subjects that project health and happiness. These images are on the brighter side and reduce the appearance of shadows (and possibly blemishes) and have blown out highlights that inject a sense of energy. Think of this as a pleasant summer day, close to neutral but more added warmth—with a very gentle fade between light and dark, skipping any type of heavy contrast.